Does this include storage or contacts?

No. It focuses on send costs; contact storage is not included.

How do I model included sends?

Set the per-1k rate to $0 and use the platform fee to represent your plan’s base price.

Not modeled. This is email-only—use channel-specific rates for other media.

Are overage rates included?

Use a higher per-1k input if you expect to exceed your included quota.

Is deliverability support priced?

Not directly. Add those fees to platform or dedicated IP inputs if applicable.

tech calculator

Email Send Cost Calculator

Estimate the monthly and annual cost to send email campaigns based on volume and provider pricing.

Results

Variable send cost: $50
Platform fee: $15
Dedicated IP fee: $0
Total monthly cost: $65
Annual cost: $780
Cost per email: $0

How to use this calculator

Enter monthly email volume.
Enter per-1k send rate and any platform/dedicated IP fees.
Review monthly, annual, and per-email costs.

Inputs explained

Cost per 1k: Your ESP’s variable send rate per 1,000 emails after any commitments.
Dedicated IP fee: Monthly fee if you lease dedicated IPs instead of shared pools.

How it works

Variable cost = (emails / 1,000) × rate. We add platform and dedicated IP fees for monthly total and annualize it.

Cost per email = total monthly cost ÷ emails sent.

Formula

Variable cost = (Emails ÷ 1,000) × Cost per 1k
Total monthly cost = Variable cost + Platform fee + Dedicated IP fee
Annual cost = Total monthly cost × 12
Cost per email = Total monthly cost ÷ Emails

When to use it

Budgeting ESP costs for newsletters or lifecycle email.
Comparing vendors’ per-thousand pricing.
Checking ROI for upgrading to a dedicated IP pool.

Tips & cautions

Include overage pricing if you exceed included sends; adjust the per-1k rate accordingly.
Some platforms bundle sends in a flat fee—set variable cost to $0 and use platform fee to model that.
Deliverability tooling or add-ons (DMARC, analytics) are not included—add them manually.
No tiered pricing or volume discounts—uses a flat per-1k rate.
Does not model bounce/complaint fees some providers charge.
Assumes monthly billing; prepay discounts are not included.

Worked examples

50k emails/month, $1 per 1k, $15 platform fee

Variable cost = 50 × $1 = $50
Monthly total = $50 + $15 = $65
Annual cost = $780
Cost per email ≈ $0.0013

Deep dive

Calculate email sending costs per month and per email with simple per-thousand pricing and platform fees.

Use this to compare ESP pricing or forecast campaign budgets.

FAQs

Does this include storage or contacts?: No. It focuses on send costs; contact storage is not included.
How do I model included sends?: Set the per-1k rate to $0 and use the platform fee to represent your plan’s base price.
What about SMS/push?: Not modeled. This is email-only—use channel-specific rates for other media.
Are overage rates included?: Use a higher per-1k input if you expect to exceed your included quota.
Is deliverability support priced?: Not directly. Add those fees to platform or dedicated IP inputs if applicable.

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